Midwest Fleet Insurance is a microsite developed for one of the producer teams at The Daniel and Henry Company. It focuses specifically on insurance for trucking companies and individuals. The site includes a video header that features the faces of actual insurance producers from Daniel & Henry.
Phoenix Design developed the logo for this new specialized division of The Daniel & Henry Company. The overall look of the new division’s brand feels at home with its parent company, but also stands out on its own. We’re really proud of it!
As soon as you land on the site’s homepage, you know the Daniel & Henry guys specializes in insurance for truckers. And, if you own a truck or a trucking company, you’re likely going to want to click around a little. The scrolling homepage reveals more about the D&H producers’ experience and expertise. The homepage layout makes us of a clean and sleek parallax scroller. Duotone images and faded video elements help keep the simple and bold look of the site consistent throughout.
The about page features an aerial video header we shot of The Daniel & Henry Company’s corporate headquarters in St. Louis, Missouri.
The main feature of the site, other that its stunning video elements, is the “Insurance Programs” section. Phoenix Design wrote 13 pages of content outlining their insurance products for both Individual Owner/Operators and Fleet Insurance. All of the content throughout the site is optimized for search and includes clear call to actions – without the cheesy sales lines.
Potential clients are educated how working with an insurance agent who specializes in the trucking industry can be in their best interest. This helps the producers at The Daniel and Henry Company compete on quality of service and knowledge, rather than just on price.
Phoenix Design will also be writing content for the Midwest Fleet Insurance Blog.